Moodboard
For this assignment, I created a mood board to visually represent the tone, genre, and target audience for my horror film Where the Road Ends. The goal was to use imagery, color, and design to communicate the film’s atmosphere while connecting it to the audience research from my survey. Target Audience The mood board is designed for a 15–18 year old audience , which made up the majority of my survey responses. I chose visuals that feel intense and unsettling without being overly graphic, appealing to teens who enjoy suspense and psychological fear. Viewing Habits & Motivation Since most viewers watch horror occasionally or rarely , I wanted the mood board to suggest a memorable experience rather than nonstop action. Dark imagery and shadowed figures reflect the audience’s main reasons for watching: jump scares and dark, complex stories . Genre & Sub-Genres The mood board emphasizes psychological and supernatural horror , which ranked highest in the survey. Instead...










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