Moodboard

 For this assignment, I created a mood board to visually represent the tone, genre, and target audience for my horror film Where the Road Ends. The goal was to use imagery, color, and design to communicate the film’s atmosphere while connecting it to the audience research from my survey.

Target Audience

The mood board is designed for a 15–18 year old audience, which made up the majority of my survey responses. I chose visuals that feel intense and unsettling without being overly graphic, appealing to teens who enjoy suspense and psychological fear.

Viewing Habits & Motivation

Since most viewers watch horror occasionally or rarely, I wanted the mood board to suggest a memorable experience rather than nonstop action. Dark imagery and shadowed figures reflect the audience’s main reasons for watching: jump scares and dark, complex stories.

Genre & Sub-Genres

The mood board emphasizes psychological and supernatural horror, which ranked highest in the survey. Instead of gore, I focused on eerie silhouettes, isolation, and tension to create fear through atmosphere.

Style, Endings & Characters

Bold visuals were chosen to reflect how audiences discover films through social media. The overall tone supports twist or ambiguous endings and features anti-heroes or ensemble casts, aligning with audience preferences for complex characters and unpredictable stories.

Final Reflection

Overall, the mood board clearly represents the mood, themes, and audience of Where the Road Ends. It visually supports the film’s psychological tone while staying consistent with the survey data and target demographic.






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